E-commerce Marketing
Nile Fashion
From a struggling store to 5.4 ROAS by rebuilding the ads and email system.
5.4x
return on ad spend
+212%
sales growth in 5 months
24%
of revenue from automated email
The challenge
An online fashion store spending on ads that never passed 1.6 return, with 78% cart abandonment and zero follow-up.
What we did
We restructured the entire ad account around dynamic catalog campaigns, built automated email flows for abandoned carts and past customers, and optimized product pages (photos, size guides, clear shipping) to lift conversion.
Catalog AdsEmail MarketingCRO