Brand Identity + Launch
Bun Coffee Roasters
A complete identity for a specialty coffee roaster — from name to coffee bags to the first 10K followers.
10K
followers in the first 3 months
Sold out
first batch within two weeks
3
cafés requested wholesale after launch
The challenge
A new roaster entering a market crowded with lookalike brands: the same earthy palettes, the same photos, the same claims about 'the finest beans'.
What we did
We built the identity around 'coffee in its people's language': a dual Arabic-Latin logo, bold colors breaking the earthy-tone rule, packaging that tells each harvest's story in its local dialect, and a launch campaign of light educational roasting content.
Brand IdentityPackagingLaunch Campaign